Reader Demographics

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GEOGRAPHY
86% of our readership
is American, while 13% of those readers are from California and
10% are from New York. 44% of our international audience is European;
20% is Canadian; 15% is Asian; 13% is Australian.

EDUCATION (highest level completed)
7% Professional degree

20% Post-graduate degree

7% Post-graduate work

30% College degree

29% Some college

7% High school

PURCHASES & ACTIVITIES

• Reading:
  The typical Pif reader buys 53.16 books per year. Pif
  readers have 3.54 magazine subscriptions and read 5.53 magazines
  each month.
• Writer Status: 56% of our readers write as a
  hobby. 34% are professional writers.
• Pets: 70% of Pif
  readers have one or more.
• Cigars: 46% of Pif readers
  smoke them. They smoke an average of 7.5 cigars per year.
• Coffee:
  The typical Pif reader drinks 2.8 cups a day.
• Film:
  Pif readers see 3.31 movies and rent 3.85 videos each month.
• 
  Art Galleries or Museums: Pif readers visited 8.27 galleries
  or museums last year.
• Theatre: Pif readers attended
  3.6 plays, operas, and ballets last year.
• Concerts: Pif
  readers attended 3.4 concerts last year.
• Travel & Dining:
  Pif readers spend an average of 15.32 nights in a hotel or
  motel each year. Pif readers dine out an average of 8.5 times per
  month.

AVERAGE INCOME LEVEL
The average
annual income of individual Pif readers is $46,227.27.