|
SEX
Male: 46%
Female: 54%
|
|
AGE
under 18: 5%
18-24: 14%
25-30: 17%
31-40: 20%
40-55: 33%
Over 55: 11%
|
GEOGRAPHY
86% of our readership
is American, while 13% of those readers are from California and
10% are from New York. 44% of our international audience is European;
20% is Canadian; 15% is Asian; 13% is Australian.
EDUCATION (highest level completed)
7% Professional degree
20% Post-graduate degree
7% Post-graduate work
30% College degree
29% Some college
7% High school
PURCHASES & ACTIVITIES
- Reading:
The typical Pif reader buys 53.16 books per year. Pif
readers have 3.54 magazine subscriptions and read 5.53 magazines
each month.
- Writer Status: 56% of our readers write as a
hobby. 34% are professional writers.
- Pets: 70% of Pif
readers have one or more.
- Cigars: 46% of Pif readers
smoke them. They smoke an average of 7.5 cigars per year.
- Coffee:
The typical Pif reader drinks 2.8 cups a day.
- Film:
Pif readers see 3.31 movies and rent 3.85 videos each month.
-
Art Galleries or Museums: Pif readers visited 8.27 galleries
or museums last year.
- Theatre: Pif readers attended
3.6 plays, operas, and ballets last year.
- Concerts: Pif
readers attended 3.4 concerts last year.
- Travel & Dining:
Pif readers spend an average of 15.32 nights in a hotel or
motel each year. Pif readers dine out an average of 8.5 times per
month.
AVERAGE INCOME LEVEL
The average
annual income of individual Pif readers is $46,227.27.
*Based
on 1998 reader survey and 1999 server log files
| 
