Archive


Sh*t My Dad Says

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Originally published on August 1, 2010

What followed is nothing short of publishing history, as Halpern went from zero Twitter followers to a book deal with HarperCollins in less than two months. But that’s a topic for another story…

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Publishing 2.0

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Originally published on August 1, 2010

Back in 2001 we did a demographic survey so that we could better figure out how to promote Pif to advertisers who wanted to reach our audience. The dot-com bust had decimated online advertising as we knew it and we were scrambling to figure out some way we could keep the lights on. We knew [...]

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The Future of Publishing is … 3D Boobs?

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Originally published on July 1, 2010

The press release rocketed across the wires.  Nearly instantaneously every gossip and celebrity rag from Miami to LA weighed in on the announcement. Twitter was …. well, a-twitter with the hype.  Even NPR felt compelled to comment.  Hugh Hefner, the demigod of publishing, the man who has an uncanny knack for turning hometown nobodies like [...]

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