— Ad Specifications —

Banner File Specifications

• size: 12K bytes or less
• dimensions: 468x60
• format: GIF or JPEG
• animation: yes
• 72ppi
• alternative text is optional and no more than 250 characters
• $15cpm for html/ image file
• $17cpm for Flash media

Button File Specifications

• size: 9K bytes or so
• dimensions: 100x60 max.
• format: GIF or JPEG
• animation: yes
• 72ppi
• alternative text is optional and no more than 100 characters
• $6cpm for html/image file without additional text
• $8cpm for html/ image file with up to 20 words additional text
• $12cpm for Flash media with up to 20 words additional text

Newsletter Ad Specifications

• length: up to 50 words
• image size: 10K bytes or less
• dimensions: 468x60
• format: GIF or JPEG
• animation: yes
• 72ppi
• alternative text is optional and no more than 250 characters
• $150 for text only ad
• $250 for text ad with image