people Press Release : May 24, 2000

by Richard Luck

Published in Issue No. 36 ~ May, 2000


Camille Renshaw


Tel. (360) 459-7289

PMB 248

4820 Yelm Highway SE, Suite B

Lacey, WA 98503-4903

Media Kit

Writer’s Digest Names and Among the Best, Despite Strange History

May 24, 2000 | Lacey, WA (INB) – and are two
of the best literary Web sites on the Internet, according to Writer’s Digest.
“And to think we did it without ever holding a face-to-face staff meeting,”
commented Camille Renshaw, Senior Editor of Pif.

This month was ranked number sixteen in Writer’s Digest’s
“50 Best Markets for Short Stories” (June 2000). Writer’s Digest
commended Pif as “a showcase for quality poetry and short fiction
by new and emerging writers.” This spring Pif published its first
print issue, The Best of Pif Magazine Off-line, and reviewers are already
saying the book is “worth a read, something that will make you want to
get everything the magazine has put out since the beginning” (

In its Best of the Web issue (May 2000), Writer’s Digest recognized as being among the best and most useful literary search engines.
Writer’s Digest emphasized Pilot-Search’s “more than 11,000 writing
links,” applauding its variety of categories “from anthologies to
zines, views and MFA programs.”

“We’re thrilled to receive this kind of praise from the literary community,”
said Richard Luck, the founder and Technical Director of Pif. “Clearly
the magazine’s story is a strange one, but I think it will prove to be far more
typical in the future as more art is published in cyberspace.” Luck was
referring to the fact that he and Renshaw have never met in person despite entering
a legal partnership more than two years ago.

“The fact that we’re consistently winning more praise from the media speaks
to the consistent quality of literature our readers are submitting. Clearly
in the modern technological world readers perceive my need to meet Rich – and
the rest of Pif’s staff – face to face as on par with their need to hold dead
tree flakes when they read. Everything about literature – the way it’s written,
read, and edited – is changing,” said Renshaw. “It’s kind of crazy
though, isn’t it? There’s a guy across the country who I’ve emailed a dozen
times a day for over four years – and we’ve never met.”

Pif was founded in October of 1995 as a small fiction and poetry magazine with
a circulation of around 500 readers. Since then Pif has become “The Starting
Point for the Literary e-Press” and grown into three interconnected literary
sites, Pif Magazine,, and with over 100,000
readers and a million impressions per month. This fall Yahoo! Internet Life
named Pif as the leader of “THE NEXT WAVE,” and in the Foreword
to the 1999 edition of The Best American Poetry, Editor David Lehman
named Pif “the hot new on-line literary magazine.”

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Richard Luck is the Founder and Technical Director for Pif Magazine.